Pixie Club — creative direction & visual systems

[studio]

design for
music, culture
and image.

Pixie Club develops identity, art direction, editorial pieces, music packaging, campaign assets and spatial applications. The project began inside a graphic design thesis and now works as a portfolio, archive and working method.

[services]

01 creative direction Concept, references and visual decisions for launches, campaigns and artist projects.
02 visual identity Logos, typography, color, graphic rules and application systems.
03 campaign systems Key visuals, launch assets and recurring graphic elements for each project.
04 art direction Image references, styling, set, composition and treatment.
05 album & campaign design Covers, vinyl, posters, social assets and launch materials.
06 print & objects Editorial pieces, merch, packaging, exhibition and collectible objects.

[method]

research,
system,
circulation.

A simple structure for keeping a project coherent without making every piece look the same.

01

research

References, audience, context and the visual territory of the project.

02

system

Type, color, image treatment, composition rules and recurring signs.

03

circulation

How the project appears: online, in print, in space and across launch moments.

[work]

project
studies.

Selected projects across music packaging, fan-made identity systems, rollout thinking and physical formats.

[001 · applied study · 2026] Debut
/ Mari Froes

A speculative identity and rollout system for Mari Froes’ debut album, developed from research on the artist’s trajectory, repertoire and public presence. The project unfolds across album artwork, vinyl, printed matter, merch, website and a phased rollout: signals, announcement, circulation and closure.

01 / 19

[002 · applied study · 2026] Dorian Electra

Dorian Electra is a fan-made visual identity project created to celebrate the release of the artist’s fourth studio album. The record is composed entirely of covers, reinterpreting songs by Bob Dylan, Shakira, Gorillaz, No Doubt, Enya, Eminem, Kraftwerk and others as a self-portrait. The system is built around memory, archive and the past as raw material, using star maps, cyanotype photography, aged paper textures and duotone treatment across album artwork, sleeve, vinyl and campaign imagery.

01 / 06

[003 · applied study · 2025] Charli XCX & Troye Sivan
/ SWEAT

A physical-edition system for SWEAT, built from club energy, motion and the blunt visual language of the tour. Cover, back cover, picture disc and support graphics work as an extension of the live show.